Telephone Survey Methods: Sampling, Selection, and Supervision by Paul J. Lavrak

Description: Telephone Survey Methods by Paul J. Lavrakas "From generating phone numbers to structuring the work of interviewers and supervisors, this book covers it all. New to this edition is a focus on the total survey error concept, a comparison of CATI and PAPI procedures, mixed-mode surveys, and new telecommunication technologies." —Canadian Journal of Communication "Telephone Survey Methods is a useful and practical guide to conducting telephone surveys particularly for those who are seeking sampling and administrative guidelines." —Journal of Official Statistics What quality control methods can be employed most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialing? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this completely revised edition of Telephone Survey Methods offers researchers a guide to thinking about and executing telephone surveys. From generating phone numbers to structuring the work of interviewers and supervisers, this book covers it all. New to this edition is a focus on the total survey error concept, a comparison of CATI with PAPI procedures, mixed-mode surveys, and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify the appropriate respondent, and how to improve on-the-job training of interviewers. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify appropriate respondents and how to improve on-the-job training of interviewers. Author Biography Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers. Table of Contents INTRODUCTIONTotal Survey ErrorTelephone Surveying in PerspectiveThe Telephone Phenomenon in the United StatesBasic Steps in the Telephone Survey ProcessComputer-Assisted Telephone Interviewing (CATI)Contents and Organization of This TextAdditional Sources of Instruction on Survey MethodologiesExercisesGENERATING TELEPHONE SURVEY SAMPLING POOLSChoosing a Valid Sampling DesignRandom Digit Dialing (RDD)Directory and List-Based Sampling PoolsMixed Mode Sampling PoolsSampling Pool SizeExercisesPROCESSING TELEPHONE SURVEY SAMPLING POOLSIssues in Controlling the Sampling PoolUsing the Call-Sheet to Control the Sampling PoolRefusal Report Form, Refusal Conversions, and Nonresponse ErrorExpectations in Processing Sampling PoolsSampling Pool Dispositions and Survey Response and Nonresponse RatesSampling Pools in Mixed Mode SurveysProcessing Sampling Pools with CATIExercisesSELECTING RESPONDENTS AND SECURING COOPERATIONStarting Off on a Solid FootingIntroducing the SurveyRespondent Selection and Screening TechniquesAdvance Contract of RespondentsExercisesSUPERVISION ISTRUCTURING INTERVIEWERS′ WORKQuality Control in Telephone Versus Personal InterviewingRecruitment and Hiring of InterviewersTraining SessionsPresurvey Practice and On-the-Job TrainingTotal Survey Error and the InterviewerExercisesSUPERVISION IISTRUCTURING SUPERVISORY WORKStaffing and Scheduling Interviewing SessionsInterviewing Session SetupSupervising Interviewing Sessions in PAPI and CATI SurveysVerifying Completed InterviewsConclusionExercises Long Description "From generating phone numbers to structuring the work of interviewers and supervisors, this book covers it all. New to this edition is a focus on the total survey error concept, a comparison of CATI and PAPI procedures, mixed-mode surveys, and new telecommunication technologies." --Canadian Journal of Communication "Telephone Survey Methods is a useful and practical guide to conducting telephone surveys particularly for those who are seeking sampling and administrative guidelines." --Journal of Official Statistics What quality control methods can be employed most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialing? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this completely revised edition of Telephone Survey Methods offers researchers a guide to thinking about and executing telephone surveys. From generating phone numbers to structuring the work of interviewers and supervisers, this book covers it all. New to this edition is a focus on the total survey error concept, a comparison of CATI with PAPI procedures, mixed-mode surveys, and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify the appropriate respondent, and how to improve on-the-job training of interviewers. Details ISBN0803953070 Author Paul J. Lavrakas Short Title TELEPHONE SURVEY METHODS 2/E Series Applied Social Research Methods Language English Edition 2nd ISBN-10 0803953070 ISBN-13 9780803953079 Media Book Format Paperback DEWEY 300.723 Series Number 7 Illustrations Yes Year 1993 Imprint SAGE Publications Inc Country of Publication United States Place of Publication Thousand Oaks Affiliation Nielsen Media Research Independent Consultant and Former Chief Researc Replaces 9780803926356 Subtitle Sampling, Selection, and Supervision DOI 10.1604/9780803953079 UK Release Date 1993-08-19 NZ Release Date 1993-08-19 US Release Date 1993-08-19 Pages 192 Publisher SAGE Publications Inc Edition Description 2nd Revised edition Publication Date 1993-08-19 Audience Professional & Vocational AU Release Date 1993-08-18 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160681618;

Price: 209.95 AUD

Location: Melbourne

End Time: 2024-11-05T00:29:59.000Z

Shipping Cost: 9.8 AUD