Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Strategic Marketing Management: A Means-End ApproachISBN13:9780071589635ISBN10:0071589635Author:Parry, Mark E. (Author)Description: Binding:Paperback, PaperbackPublisher:McGraw-HillPublication Date:2001-12-26Weight:0.85 lbsDimensions:0.6'' H x 9'' L x 6'' WNumber of Pages:288Language:English
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Book Title: Strategic Marketing Management : a Means-End Approach
Item Length: 9in
Item Height: 0.6in
Item Width: 6in
Author: Mark E. Parry
Format: Trade Paperback
Language: English
Topic: Marketing / General, Sales & Selling / General, Strategic Planning, Advertising & Promotion
Publisher: McGraw-Hill Companies, T.H.E.
Publication Year: 2001
Genre: Business & Economics
Item Weight: 15.1 Oz
Number of Pages: 288 Pages
