Description: Professional Product Owner : Leveraging Scrum As A Competitive Advantage, Paperback by Mcgreal, Don; Jocham, Ralph; Schwaber, Ken (FRW), ISBN 0134686470, ISBN-13 9780134686479, Like New Used, Free P&P in the UK
Product ownership is an utterly crucial role in most businesses. Scrum recognizes this -- but unfortunately, many companies, agile resources, and training curricula focus primarily on the mechanics of product ownership. Mechanics are important, but only as a means to an end: value.
The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value.
Price: 29.7 GBP
Location: Castle Donington
End Time: 2024-02-15T17:07:21.000Z
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Book Title: Professional Product Owner : Leveraging Scrum As A Competitive Ad
Item Height: 230mm
Item Width: 180mm
Author: Don Mcgreal, Ralph Jocham
Publication Name: Professional Product Owner, The: Leveraging Scrum As a Competitive Advantage
Format: Paperback
Language: English
Publisher: Pearson Education (US)
Subject: Computer Science, Management
Publication Year: 2018
Type: Textbook
Item Weight: 604g
Number of Pages: 384 Pages
