One Plus One Equals Three | Dave Trott | Paperback | Good

Description: DescriptionOne Plus One Equals Three by Dave Trott (2016, Trade Paperback)SynopsisA masterclass in how to be more creative, from one of the world's true advertising greatsHow do you make something out of nothing?Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate., How do you make something out of nothing? This book goes straight to the heart of the creative impulse. Combining Dave Trott's distinctive, almost Zen-like storytelling, humor and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between "creatives" and "suits" in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention., How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.ConditionThe paperback is in *Good* condition. We use eBay's standard grading scale for books: https://www.ebay.com/help/selling/listings/creating-managing-listings/item-conditions-category?id=4765.Payment & RefundsPlease pay within 7 days of the auction ending. Refunds are accepted within 30 days of receipt for any reason. However the item must be returned in the same condition sent unless I make an error or it is damaged in shipping, in which case Ill pay return shipping.ShippingI will ship your item within 2 business days of cleared payment. I welcome global shipping to hundreds of countries through eBay's global shipping program. Please be aware of the international shipping and import costs which are unique for each person and I don't even get to see those costs. There may be some unique territories/countries that can't be shipped to.Don't miss out on this great book.Enjoy!

Price: 9.94 USD

Location: Philadelphia, Pennsylvania

End Time: 2024-11-07T13:59:23.000Z

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