Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing Strategy In Play: Questioning To Create DifferenceISBN13:9781606491492ISBN10:1606491490Author:Hill, Mark (Author)Description:When Marketers Have A Clear Focus On The True Task Confronting Them And Are Effective At It, Then Competition Becomes A Nonissue What Is The True Task That Alleviates The Need For Competition? Thinking About Thinking Is The Process That Challenges How We Think About Marketing And Competition The Ideas Presented In Marketing Strategy In Play: Questioning To Create Difference Explain Marketing Thinking, How To Cultivate It, And, Ultimately, The Ways In Which Marketplace Differences Are Created Binding:Paperback, PaperbackPublisher:Business Expert PressPublication Date:2010-07-01Weight:0.26 lbsDimensions:0.17'' H x 9'' L x 6'' WNumber of Pages:80Language:English
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Location: USA
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Item Weight: 0.26 lbs
Author: Mark Hill
Publication Name: Marketing Strategy in Play : Questioning to Create Difference
Format: Trade Paperback
Language: English
Publisher: Business Expert Press
Publication Year: 2010
Type: Textbook
Number of Pages: 125 Pages