Marketing Management by Kotler & Keller - NEW INSTRUCTOR'S REVIEW COPY

Description: Marketing Management by Kotler & Keller - NEW INSTRUCTOR'S REVIEW COPY For undergraduate and graduate courses in marketing management.The gold standard for today’s marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. NO RETURNS IF THE BOOK IS OPENED / USED.

Price: 45 USD

Location: Sherwood, Oregon

End Time: 2024-10-08T17:14:50.000Z

Shipping Cost: 9.45 USD

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All returns accepted: ReturnsNotAccepted

Publication Year: 2014

Type: Textbook

Format: Hardcover

Language: English

Publication Name: Marketing Management

ISBN-13: 978-0133856460

Author: Kevin Keller, Philip Kotler

ISBN-10: 0133856461

Publisher: Pearson Education

Country/Region of Manufacture: United States

Subject: Management