Marketing for Hospitality and Tourism, Global Edition 8th Edition by Philip Kotl

Description: Marketing for Hospitality and Tourism, Global Edition by Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The definitive source for hospitality marketing courses Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments. Author Biography Philip Kotler, PhD, is an S. C. Johnson & Son distinguished professor of international marketing at the Kellogg School of Management, Northwestern University. He is the author of Marketing Management(Prentice Hall), and the worlds most widely used marketing textbook in graduate schools of business worldwide. He has also authored dozens of other successful books and written more than a hundred articles in leading journals. Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute. He has consulted with major US and international companies in the areas of marketing strategy and planning, marketing organisation, and international marketing, and has traveled extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities. Dr. Kotler is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in theJournal of Marketing. He was named the first recipient of two major awards: the Distinguished Marketing Educator of the Year Award, given by the American Marketing Association, and the Philip Kotler Award for Excellence in Health Care Marketing, presented by the Academy for Health Care Services Marketing. His numerous other major honours include the Sales and Marketing Executives International Marketing Educator of the Year Award, European Association of Marketing Consultants and Trainers Marketing Excellence Award, Charles Coolidge Parlin Marketing Research Award, and Paul D. Converse Award, given by the American Marketing Association to honor outstanding contributions to science in Marketing. In a recentFinancial Timespoll of 1,000 senior executives across the world, Dr. Kotler was ranked the fourth most influential business writer/guru of the 21st century. He received his masters degree at the University of Chicago and his PhD at MIT, both in economics. John T. Bowenis professor and former dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston. He has presented marketing courses and seminars in Asia, Australia, Central America, Europe, and South America, and is a consultant to both large and small hospitality corporations. Before becoming an academic, Dr. Bowen held positions in food and beverage management at both the unit and corporate level in hotels, freestanding restaurants, and contract feeding. He is coauthor ofRestaurant Marketing for Owners and Managersand is on the editorial boards of theCornell Hotel and Restaurant Administration Quarterly,Journal of Services Marketing,International Journal of Contemporary Hospitality Marketing, andWorldwide Hospitality and Tourism Themes. Dr. Bowen has received numerous awards for his teaching and research, including the UNLV Foundation Teaching Award, Sam and Mary Boyd Distinguished Professor Award for Teaching, Founders Award for Lifetime Support of Hospitality Graduate Education, and Board of Regents Outstanding Faculty Member. The Graduate Education & Graduate Student Research Conference presented him with the Founders Award in recognition of his contribution to graduate education, and the Hotel and Lodging Association of Greater Houston recognised him with their lifetime achievement award. Dr. Bowen is a three-time recipient of the annual award from the International Council on Hotel, Restaurant, and Institutional Education (CHRIE) for superior published research in the hospitality industry. He has also received the John Wiley Award for Lifetime Research Achievement from CHRIE. Dr. Bowen was recently cited as one of the five most influential hospitality management faculty in an article published in theJournal of Hospitality and Tourism Education. The Mayor of Houston proclaimed November 21, 2014, John Bowen Day, in recognition of Dr. Bowens contribution to the hospitality industry and hospitality education. His formal education includes a BS in hotel administration from Cornell University, an MBA and MS from Corpus Christi State University, and a PhD in marketing from Texas A&M University. Dr. Bowen brings a wealth of industry experience, teaching experience, and international exposure to the text, combined with formal education in marketing. Seyhmus Baloglu, PhD, is professor and Harrah Distinguished Chair at the William F. Harrah College of Hotel Administration, University of Nevada Las Vegas (UNLV). He has presented marketing courses and seminars in Asia, Australia, Europe, and the Caribbean. Before joining academia, he held management positions and had a diverse background in the industry, including restaurants, hotels, resort clubs, and travel agencies. Dr. Baloglu has published extensively in leading journals, includingJournal of Business Research,Cornell Hospitality Quarterly,Journal of Hospitality & Tourism Research,International Journal of Hospitality Management,Annals of Tourism Research,Journal of Travel Research,Tourism Management,Journal of Travel & Tourism Marketing, andTourism Analysis. He is also the coauthor of two additional books:Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge,andHandbook of Scales in Tourism and Hospitality Research. Dr. Baloglu has received grants, contracts, and consulting projects from tourism destinations, gaming resorts, hotels, airports, nightclubs, and supply-chain organisations. He has been named as one of the significant contributors to the hospitality and tourism literature, and his work has been cited extensively across multiple disciplines and fields. Dr. Baloglus research credentials have earned him both an international reputation and placement on the editorial boards of numerous leading journals. He has presented his work at many national and international conferences, seminars, and symposia and served as keynote speaker and panel participant for numerous international conferences. He is also the recipient of numerous and prestigious teaching, research, and service awards, including the UNLV Alumni Associations Outstanding Faculty Member of the Year and John Wiley & Sons Lifetime Research Achievement Award from the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE). His other major honors include annual research awards from ICHRIE, Sam and Mary Boyd Distinguished Professor Awards, the Ace Denken Research Award, and the Claudine Williams Distinguished Chair. Dr. Baloglu earned a BS in hotel administration from Cukurova University, an MBA from Hawaii Pacific University, and a PhD in hospitality marketing from Virginia Tech. Details ISBN 1292363517 ISBN-13 9781292363516 Title Marketing for Hospitality and Tourism, Global Edition Author Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu Format Paperback Year 2021 Pages 688 Edition 8th Publisher Pearson Education Limited GE_Item_ID:132937090; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. 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