Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing Budgeting (Rle Marketing): A Political And Organisational ModelISBN13:9781138995635ISBN10:1138995630Author:Piercy, Nigel (Author)Description:This Book Represents A Radical Departure From The Established Theory In Taking An Organisational View Of Resource Allocation In Marketing, Which Stresses The Importance Of Structure And Process Rather Than Just Budgeting Technique The Book Describes And Analyses Marketing Organisation And Processes In Terms Of Organisational Power And Politics And Models Market Budgets As Political Outcomes Binding:Paperback, PaperbackPublisher:ROUTLEDGEPublication Date:2015-11-26Weight:1.66 lbsDimensions:1.1'' H x 9.21'' L x 6.14'' WNumber of Pages:538Language:English
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Book Title: Marketing Budgeting (Rle Marketing): A Political And Organis...
Number of Pages: 538 Pages
Language: English
Publication Name: Marketing Budgeting (Rle Marketing) : a Political and Organisational Model
Publisher: Routledge
Publication Year: 2015
Subject: Marketing / General, General, Budgeting
Item Weight: 35.3 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Nigel Piercy
Item Length: 9.2 in
Series: Routledge Library Editions: Marketing Ser.
Item Width: 6.2 in
Format: Trade Paperback
