Description: Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton shows you how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers’ minds to how it can solve their problems. This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step—from the first strategy session to writing to implementation. Emma leads you through exercises that help you understand your customers, engage your creativity, and get your team involved. She shows you how to break down your messaging into a clear, concise format that works for everything from a single product launch to a large-scale initiative. With Make It Punchy, you’ll get proven techniques to share a simple, concise story about your tech solution with buyers—and finally stand out from the competition. Shipping We offer FREE shipping on all orders! We ship within Three business days of payment, usually sooner. We use a selection of shipping services such as UPS, FedEx, USPS etc. We only ship to the lower 48 states, no APO/FPO addresses or PO Boxes allowed. Local pickups and combined shipping options are not provided at this time. Return You can return a product for up to 30 days from the date you purchased it. Any product you return must be in the same condition you received it and in the original packaging. Please keep the receipt. Payment We accept payment by any of the following methods:PayPalPlease pay as soon as possible after winning an auction, as that will allow us to post your item to you sooner! Feedback Customer satisfaction is very important to us. If you have any problem with your order, please contact us and we will do our best to make you satisfied. Contact Us If you have any queries, please contact us via ebay. We usually respond within 24 hours on weekdays. Please visit our eBay store to check out other items for sale! Thank you for shopping at our store.
Price: 6.49 USD
Location: Phoenix, AZ
End Time: 2024-11-22T05:47:41.000Z
Shipping Cost: 0 USD
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
EAN: 9781774584088
ISBN: 9781774584088
Package Dimensions LxWxH: 6.73x5.24x0.71 Inches
Weight: 0.51 Pounds
Type: Does not apply
MPN: Does not apply
Model: Does not apply
Brand: Unbranded
Item Weight: 8.6 Oz
Item Height: 0.5 in
Genre: Business & Economics
Topic: Business Communication / General, Marketing / General, Business Writing
Format: Trade Paperback
Book Title: Make It Punchy : How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets
Publication Year: 2024
Publisher: Page Two Press
Item Width: 5.2 in
Item Length: 8 in
Author: Emma Stratton
Number of Pages: 212 Pages
Language: English