Description: Frugal Innovation in Healthcare : How Targeting Low-income Markets Leads to Disruptive Innovation, Paperback by Ramdorai, Aditi; Herstatt, Cornelius, ISBN 331936796X, ISBN-13 9783319367965, Like New Used, Free shipping in the US This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
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Book Title: Frugal Innovation in Healthcare : How Targeting Low-income Market
Number of Pages: Xvii, 168 Pages
Language: English
Publication Name: Frugal Innovation in Healthcare : How Targeting Low-Income Markets Leads to Disruptive Innovation
Publisher: Springer International Publishing A&G
Subject: Globalization, Allied Health Services / Medical Technology, Management
Publication Year: 2016
Item Weight: 103.5 Oz
Type: Textbook
Author: Cornelius Herstatt, Aditi Ramdorai
Item Length: 9.3 in
Subject Area: Business & Economics, Medical
Series: India Studies in Business and Economics Ser.
Item Width: 6.1 in
Format: Trade Paperback
