Description: From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups 1st Edition by Gregg Fairbrothers & Tessa M. Winter ABOUT THE BOOK Turn Your Great Idea into a Thriving Business Are you among the many Americans who dream of starting a business but think you don’t know how? Help has arrived . . . For generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the game Crainium. Today a key resource for the Dartmouth Community is the Dartmouth Entrepreneurial Network (DEN), which helps anyone from undergraduates to faculty to alumni get their ideas off the ground and into the marketplace. In From Idea to Success, entrepreneur, professor, and DEN founder Gregg Fairbrothers takes you step by proven step through the DEN approach, showing you how to apply the same principles to make your vision a reality. If you have an idea―any idea―from major technology innovations, to consumer products or services, to social enterprises, From Idea to Success shows you how to bring it to fruition. This A to Z guide based on the startup experiences of literally hundreds of entrepreneurs makes the process simple as possible by breaking it down into three distinct parts: Step 1: Focusing and Refining Your Idea Define your goals, pinpoint your market, protect your idea, manage the risks in your undertaking Step 2: Business Planning Best Practices Create a business plan, build your team, learn about the competition, raise finances, get the important legal issues right the first time Step 3: Managing Your CompanyBuild your negotiating, selling, and decision-making skills; manage your finances; correct your course; manage the transition to a healthy, growing business Building a vibrant company based on your own creativity and hard work is one of the most fulfilling human enterprises there is. With this book and your own experience you can think and act like a successful entrepreneur from the very start.
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Book Title: From Idea to Success: the Dartmouth Entrepreneurial Network Guide for Start-Ups
Item Length: 9.3in
Item Height: 1.1in
Item Width: 6.3in
Author: Tessa M. Winter, Gregg Fairbrothers
Format: Hardcover
Language: English
Topic: Personal Success, Industrial Management, New Business Enterprises
Publisher: Mcgraw-Hill Education
Publication Year: 2011
Genre: Business & Economics
Item Weight: 25.5 Oz
Number of Pages: 416 Pages