Description: Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how. About the Author Kevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professional experience. As leader of one of the oldest global content strategy teams, Kevin has grown that team to become one of the largest and most successful in the world. Kevin has been a forerunner and major contributor to user experience and content strategy. He has authored numerous articles on content strategy, user experience, and digital strategy. You can learn more about him at . In 2014, he coauthored (with Donald Chesnut) UX For Dummies. Kevin Nichols is an award-winning thought leader, digital industry enthusiast, and author with more than twenty-two years of professional experience. As a team leader at SapientNitro Kevin grew of one of the oldest global content strategy teams into one of the largest and most successful in the world. Currently, Kevin is Executive Director of Experience at AvenueCX, a consultancy specializing in enterprise content strategy. Kevin also chairs the Content Strategy Alliance Best Practices group. Kevin has a Masters degree from Harvard Divinity School and a BA from Kenyon College. He lives in Boston and Cape Cod and is passionate about international human rights, particularly those of women and refugees.
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EAN: 9781937434441
UPC: 9781937434441
ISBN: 9781937434441
MPN: N/A
Book Title: Enterprise Content Strategy: A Project Guide by Ke
Item Length: 21.6 cm
Publisher: Xml Press
Publication Year: 2015
Subject: Computer Science
Item Height: 216 mm
Number of Pages: 160 Pages
Language: English
Publication Name: Enterprise Content Strategy: a Project Guide
Item Weight: 191 g
Type: Textbook
Author: Kevin Nichols
Item Width: 140 mm
Format: Paperback
