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Entering the Global Arena : Emerging States, Soft Power Strategies and Sports...

Description: Entering the Global Arena : Emerging States, Soft Power Strategies and Sports Mega-Events, Hardcover by Grix, Jonathan; Brannagan, Paul Michael; Lee, Donna, ISBN 9811379513, ISBN-13 9789811379512, Brand New, Free shipping in the US

Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states.

Sports mega-events, it is argued, can be understood as a key component in states’ 'soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power 'ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.

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End Time: 2024-11-24T20:33:05.000Z

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Entering the Global Arena : Emerging States, Soft Power Strategies and Sports...

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Return shipping will be paid by: Buyer

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Book Title: Entering the Global Arena : Emerging States, Soft Power Strategies and Sports Mega-events

Number of Pages: Xiii, 117 Pages

Language: English

Publisher: Palgrave Macmillan The Limited

Topic: Human Geography, Sociology of Sports, General, Sociology / Urban

Publication Year: 2019

Illustrator: Yes

Genre: Political Science, Sports & Recreation, Social Science

Item Weight: 16 Oz

Author: Paul Michael Brannagan, Jonathan Grix, Donna Lee

Item Length: 8.3 in

Item Width: 5.8 in

Book Series: Mega Event Planning Ser.

Format: Hardcover

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