Description: A hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover: Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product Methods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.
Price: 33.95 USD
Location: Severna Park, Maryland
End Time: 2024-09-19T15:29:29.000Z
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Book Title: Disciplined Entrepreneurship Startup Tactics : 15 Tactics to Turn Your Business Plan Into a Business
Number of Pages: 288 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2024
Item Height: 0.9 in
Topic: Entrepreneurship, Economics / General
Genre: Business & Economics
Item Weight: 28 Oz
Author: Paul Cheek
Item Length: 8.7 in
Item Width: 8.8 in
Format: Hardcover