Crossing the Chasm: Marketing and Selling Technology Products to Mainstream...

Description: Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Moore, Jeffrey A.; Moore, Geoffrey A. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less

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Location: Aurora, Illinois

End Time: 2024-09-29T06:01:18.000Z

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Binding: Hardcover

Weight: 1 lbs

Product Group: Book

IsTextBook: No

Publisher: HarperCollins

Publication Year: 1991

Topic: Marketing / General, Technical & Manufacturing Industries & Trades, Sales & Selling / General

Book Title: Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

Number of Pages: 224 Pages

Language: English

Genre: Technology & Engineering, Business & Economics

Item Weight: 19.2 Oz

Author: Geoffrey A. Moore

Format: Hardcover