Description: Critical Discourse Studies and Technology : A Multimodal Approach to Analyzing Technoculture, Hardcover by Roderick, Ian, ISBN 1472569490, ISBN-13 9781472569493, Like New Used, Free shipping in the US Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. Th takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, th argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.
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Book Title: Critical Discourse Studies and Technology : A Multimodal Approach
Number of Pages: 232 Pages
Publication Name: Critical Discourse Studies and Technology : a Multimodal Approach to Analysing Technoculture
Language: English
Publisher: Bloomsbury Publishing
Item Height: 0.6 in
Subject: Social Aspects, Rhetoric, Linguistics / General
Publication Year: 2016
Item Weight: 17.8 Oz
Type: Textbook
Subject Area: Technology & Engineering, Language Arts & Disciplines
Item Length: 9.2 in
Author: Ian Roderick
Series: Bloomsbury Advances in Critical Discourse Studies
Item Width: 6.1 in
Format: Hardcover
