Description: About this Item The item is a book Hardback The Author Name is Barrie Gunter The Title is Gambling Advertising : Nature, Effects and Regulation Condition New Other Comments Pages Count - 208. Binding type - Hardcover. Content Language - English Category - BUSINESS & ECONOMICS / Advertising & Promotion GAMES & ACTIVITIES / Gambling / General see also SELF-HELP BUSINESS & ECONOMICS / Consumer Behavior Product Description - There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible promotional reminders has been identified as an important influence on problem gambling. Gambling critics, activists and some media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation and regulatory practices. Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behaviour. However, despite the accumulation of research evidence about the nature and effects of gambling advertising and promotion over the first two decades of the 21st century, there are still gaps in our knowledge. In its attempts to clarify the effectiveness of specific restrictions on the location, amount and nature of gambling advertising, this book will aid university teachers and researchers working in fields such as advertising and marketing, business, communications and media, leisure, and advertising and gambling regulation. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 166689515
Price: 148.09 USD
Location: US
End Time: 2024-11-10T19:28:22.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / Advertising Promotion
Brand: Emerald Publishing Limited
Weight: 0.45
Style: NA
Title: Gambling Advertising Nature Effects and Regulation
Release Title: Gambling Advertising Nature Effects and Regulation
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: Gambling Advertising Nature Effects and Regulation
Colour: NA
Material: NA
Department: NA
Movie/TV Title: Gambling Advertising Nature Effects and Regulation
UPC: 9781787699243
EAN: 9781787699243
ISBN: 9781787699243
Binding Type: Hardcover
Item Height: 12.7
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Number of Pages: 208 Pages
Publication Name: Gambling Advertising : Nature, Effects and Regulation
Language: English
Publisher: Emerald Publishing The Limited
Subject: Consumer Behavior, Gambling / General (See Also Self-Help / Compulsive Behavior / Gambling), Advertising & Promotion
Publication Year: 2019
Type: Textbook
Item Weight: 14 Oz
Item Length: 9 in
Subject Area: Games & Activities, Business & Economics
Author: Barrie Gunter
Item Width: 6 in
Format: Hardcover
