Description: AI for Marketing and Product Innovation by A.K. Pradeep, Andrew Appel, Stan Sthanunathan Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) twin technologies that stand poised to revolutionize the way we sell. Publisher Description Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AIs unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to show you the "how": How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in laymans termsHarness the twin technologies unparalleled power to transform marketingLearn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customersLearn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board. Author Biography DR. A.K. PRADEEP is the Founder/CEO of machineVantage, a startup applying AI and Machine Learning to some of the most challenging marketing problems. Dr. Pradeeps clients during his career have ranged from Unilever to Coca-Cola, Nissan, Google, Facebook, Mondelez, Pepsi-Cola, Clorox, and dozens more. He is the author of The Buying Brain, also from Wiley. ANDREW APPEL is President and CEO of IRI, a global leader in technology solutions and services for consumer, retail and media companies and was previously a McKinsey senior partner. IRI works with some of the worlds leading brands, retailers and media organizations including Anheuser-Busch InBev, Conagra, PepsiCo, Kroger, Costco and Walgreens as well as Google, Facebook and OmniCom Group, among other global companies. STAN STHANUNATHAN is the Global EVP of Consumer and Market Insights for Unilever, one of the worlds largest and most successful consumer packaged goods companies. Details ISBN 1119484065 ISBN-13 9781119484066 Title AI for Marketing and Product Innovation Author A.K. Pradeep, Andrew Appel, Stan Sthanunathan Format Hardcover Year 2019 Pages 272 Publisher John Wiley & Sons Inc GE_Item_ID:137307330; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 27.74 USD
Location: Fairfield, Ohio
End Time: 2024-12-02T04:32:47.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781119484066
Book Title: AI for Marketing and Product Innovation
Number of Pages: 272 Pages
Language: English
Publication Name: AI for Marketing and Product Innovation : Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
Publisher: Wiley & Sons, Incorporated, John
Subject: Marketing / General, Intelligence (Ai) & Semantics, Management, Strategic Planning
Publication Year: 2018
Item Height: 1.2 in
Type: Textbook
Item Weight: 16 Oz
Author: Stan Sthanunathan, Andrew Appel, A. K. Pradeep
Item Length: 9.1 in
Subject Area: Computers, Business & Economics
Item Width: 6.2 in
Format: Hardcover
